French Origin & Craftsmanship
LPLR was born from the meeting between designer Alison Hemmes and founder Hilarhi Arcade. The brand proudly stands for designs drawn and handmade in France by a dedicated French team.
Distinctive Features
An Artistic and Provocative Philosophy
The brand’s name itself originates from a red logo created before the first pair of glasses ever existed. It embodies the provocative spirit of contemporary art, illustrated by its motto: “In eyewear design, everything has already been done — we must revisit the past to create the future.”
A Strong Visual Signature & Distinctive Pieces
Three distinctive design elements clearly define the brand’s identity: the exclusive double-axis hinge shaped like the red logo, the bold ‘eyebrow line’ inspired by clip-on frames, and the shell detail reminiscent of glacier glasses. These details make an LPLR frame instantly recognizable.
Combined Materials & Bold Shapes
LPLR combines acetate and surgical steel to create a wide variety of forms and textures, adding depth and dimension to its colors — whether vibrant, warm, or subtle — while maintaining a sense of refined elegance.
A Clear Positioning for the High-End Optician
The brand targets a clientele seeking originality, understated luxury, and French quality. The frames are unisex, and LPLR also offers a children’s line, aptly named “Petite Petite.”
